Communications Expertise
Narrative voice for non-profits, economic development organizations, and climatech companies
Communications Expertise
Narrative voice for non-profits, economic development organizations, and climatech companies
Narrative voice for non-profits, economic development organizations, and climatech companies
Narrative voice for non-profits, economic development organizations, and climatech companies
Award-winning Marketing and Communications professional and storyteller with 15+ years of experience in communications strategy, brand development, public relations, and team leadership.
Media isn't a one-off. It takes an experienced hand to create programs that can build and drive results. My background includes building media strategies that blend bylined articles with traditional outreach, creating lasting trust and relationships between the brand and the reporters covering it.
Having started my career in journalism, I know how to craft a story. That sensibility informs my content, whether it's a case study, report, or blog post. The story behind the messages drive the strategy.
Media strategy starts with data and analysis, because media relations isn't about just getting hits in publications, it's about crafting a story that reaches our core audience through various media. It's about brand awareness and positioning, and reaching the right audiences. But it's also about understanding your story assets so that journalists and other influencers want to write about you. My expertise spans multiple sectors, where I have consistently crafted compelling narratives that elevate brand presence and support strategic business goals. This methodical approach to media relations is designed to foster strong, sustainable connections with key stakeholders, not to just get hits, but to build lasting results.
Building a content strategy isn't just about putting out words, it's about building a narrative that resonates with the right audiences. At Paytronix, I built a program around data storytelling, taking the information we owned and turning it into stories aimed at different audiences. This not only brought in prospects, but also helped drive the media relations program.
Samples of my writing and editing work from other sources.
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